Why do we like the things that we like? On any given day, you will find any one of us
scrolling through social media feeds “LIKING” photos, articles and businesses
with careless abandonment, leaving no method to our madness. Is it because we are just programmed to “LIKE”
or do we have hidden reasoning?
Let’s slow down for a moment at take a look at a few of
those feed moments you “LIKED” so much.
Take Facebook; your feed would probably look something like this: family
photos, Content from your local business, friends photos, a new baby
announcement, someone is getting married, some political content, and live feed
of your local news station. Am I close?
Now from that list, which content did you decide you “LIKED”? Okay great! Now tell me WHY you liked them.
Let’s start with the family and friends photos. For me I like my friends and family. I am emotionally connected to these people,
so seeing them in a happy moment makes me happy. Thus I “LIKE” the photos. That
was an easy one. But let’s take a look
at the local business that comes across your feed? What would cause you “LIKE” the business? If
it was a business you hadn’t personally visited before, it may have been liked
by a friend or family causing it to show up in your feed. Does knowing a friend of yours likes this
business give you more of an inclination to like the business as well?
What attributes do you look for when deciding if you want to
do business with someone; and more so, what attributes help to make you a
returning customer?
1.
Sight; what does the business look like? Do they
offer a good on and offline presence? Is the location visually appealing? Is it
clean or are you concerned about the health inspector coming through?
2.
Sound; what are people saying about this
business? What have you heard about them? Did you hear about this business
through word of mouth or a review site such as Yelp?
3.
Feel; How did your visit make you feel? Was the business helpful and accommodating or
did the interaction feel forced? An
experience can make up to 80% of a client’s decision to return.
As with most customers, we all just want to feel like we got
great service at a great value. Gaining
a detailed understanding of your customers’ requirements and preferences gives
you the insight on what attributes weigh heavier in their decisions to do
business with you.
Great service includes knowledgeable associates. There is nothing worse than walking up to a
store associate and asking what seems like a pretty simple question, only to
get a deer in the headlights stare immediately followed by them walking in a
circle until you realize they can’t help you.
Value can cover a wide spectrum, not always meaning low
cost. Most people will be willing to pay
a little more for an item or service just as long as you tell them WHY they are
paying for it. As long as they
understand the importance of the service and why it costs what it does, they
are more inclined to move forward with less risk of shopper’s remorse.
While consumer preferences and needs change with time, just
being aware of the change and having the ability to change and grow with the
consumer will ultimately keep you ahead of the curve with returning customers
walking through your doors.
To find out why clients choose Lexus of Pleasanton please visit our link below!
http://www.lexusofpleasanton.com/Why-Buy-From-Lexus-Of-Pleasanton