Wondering what those strange looking square codes are?

Microsoft MS TAG

Microsoft Tag is a new kind of bar code that connects almost anything in the real world to information, entertainment, and interactive experiences on your smartphone. You will find them on ads, posters, product packages, displayed on a website, billboards, clothing…the list is endless. When you scan a Tag using the free Tag Reader application on your smartphone, it can automatically open a webpage, add a contact to your address book, display a message, or dial a number – depending on intended use of the creator. There are no long URLs to type or SMS messages to send.

Anyone can create Tags for free. And unlike other kinds of bar codes, Tags are fully customizable. Tags may come in either black and white or colorful Tags that visually represent a business or personal brand in a spectacular manner.

Here are a few reasons to use Microsoft Tag:

• Call-to-action – Use Tags as a direct response tool for print campaigns; Tags automatically integrate in printed advertising with mobile devices. 
• Provide customers an enhanced experience - Tags can to link to a mobile website or video; on a business card to instantly add someone to your address book; dial a phone number; or display a free message.
• Single Reader – The Tag Reader runs on all major phone platforms and is downloaded from a single site. Every Microsoft Tag can be scanned by the Tag Reader, cutting down on consumer confusion from incompatible solutions.

You will soon find these through out the dealership on the car's windows. Ours will take you to CarFax online for the pre-owned cars, so you can see the vehicle's history report. On the new cars, it will take to you a video related to the vehicle you are looking at.

Let us know what you think of this kind of technology.